Content Playbook for Independent Artists
July 27, 2025
1. The 'Why'
Many artists know they need to create content but most still do not fully understand why they do it.
Without fully understanding the 'why', it is unlikely that you're going about creating content in the right way.
Your priorities will shift at different stages of your career, but if you're a developing artist, the key reason you create content is to be discovered.
Because the simple truth is: no one can support what they do not know exists.
Think about the last influencer you came across, engaged, or followed, chances are:
- The algorithm suggested their content, or
- A person reposted it
2. The 'How'
Now ask yourself: why did you engage with that content?
It is because you were either entertained, inspired, or informed.
That's exactly how you need to start thinking about your own content.
Do not just mime your song in a video. Ask: "How do I entertain, inspire, or inform my audience?"
You have real-life case studies in these influencers; their timing, consistency, quality, and creativity.
Remember, your topmost priority is to be discovered, and to achieve that, you need:
- The algorithm on your side and
- Person(s) to share
Your goal should always shape your strategy.